Photolyric

Music that always inspires me and that I find has some of the most interesting lyrics, is the music by
Fokofpolisiekar.

The song ‘Tygerberg Vliegtuig’ inspired me with the words
‘skaap mentaliteit’ (1:23).
Translated it reads ‘sheep metality’, and this is exactly the mentality of our
society today. This immediately reminded me of all the hype thats been going on around Blackberry
smartphones. Almost every second Tom, Dick and Harry has one today and if you dont, you are either
a social outcast, a loser or you hate Blackberry.
This has become a trend that is followed especially by young girls today.
My shoot will be themed by this mentality, with 5 young, trendy girls having a picknick outside in a
beautiful nature setting. All five of the girls will be too busy on their Blackberries to actually enjoy the
picknick for what it is. There will be a plate in the middle with some dried grass and two of the girls will
actually have grass in their mouths like sheep. The picknick basket will also subtlly reveal Blackberry
boxes inside. This is ‘sheep mentality’.
The girls are a group of friends I know, that truely follow trends like sheep! I asked them all to help me
out for this shoot and they all gladly agreed. Their makeup was done by themselves before they arrived
at the shoot. The location I chose for this theme, was a medium sized open field across from Varsity
College in Westville.

Because of a tight schedule both me and the models have, a small 3 hour window was available to
shoot this scene. This was between 13:00 - 16:00. The shots I took that is the final photo, was at 14:00.
This is not the most ideal time of day, as the sun is quite harch, but it worked out very well.
I positioned the models in such a way that the sun won’t be directly in their faces and it actually gave a
nice rim lighting effect on the models.
For additional light, I used my build in flash and a reflective panel to reflect more light onto the models.

I was going to use a car battery operated light, but because of my hospitalisation, I couldn’t get hold of
one in time. The refecting sunlight looks very natural and probably works better anyway.

Images:
Here is where I was trying to get the correct settings on my camera for the scene and I played around
with some settings

Once I was happy with my settings, I had Andrew Fouche help me with the reflector.
This is when the sunlight is refected back at the models and with added camera flash.

Additional composition I shot just as a back up.

Best shots I considered for the Final Photo.

Just before Final Photo.

Final Photo:
Combining 3 photos, I created an HDR (High Dynamic Range) photo.
EXIF info:
Camera: Canon 500D
Aperture: f/10
Exposure: 1/80 + 1/125 + 1/200sec
ISO: 200
Focal length: 18mm

Planning and Diagrams:
Rough Sketches of what I had in mind for my photo:

Diagrams of the lighting for the photo:

Using ambient sunlight and car battery
operated strobe light.

Using ambient sunlight, the built in
camera flash and a silver reflector to
reflect the sunlight.

Behind the Scenes:
Some photos taken by Andrew Fouche and Vaughan Marais







































Special thanks to:
Trevlyn Makkink
Shana Makkink
Lauren Berndt
Sinead Buckles
Kristy Wawa Grant

Corporate Branding - Durban Paddle Ski Club

The Durban Paddle Ski Club is an organization based at Durban Point,
Vetch’s Pier. After research and talks with the members, it is obvious that their number
one priority is to ensure future get to enjoy the recreational activities and
water sports offered. This will be my main focus and to create more awareness
of this problem. I will also show their Professionalism by constructing a
well-balanced logo, for the DPSC and the Save Vetch’s Beach campaign.
I chose to do combination mark logos, for its effectiveness and aesthetic
value. The Paddles combined with the word ‘SKI’, should easily read as
Paddle Ski, even though the words, ‘Durban’ & ‘Paddle’ are visible. I also
decided on adding the exact coordinates of the club and for its nature to
water sport.

For the Vetch’s Beach logo, it clearly displays the letters ‘v’ & ‘b’, combined
by a heart and also shapes an anchor, which goes with the water sports
theme.

Stationery:

Signage:
For the actual Durban Paddle Ski Club building, a simple and striking sign will replace the old one, with added Save Vetch’s Beach campaign logo:

The save Vetch’s Beach logo, will also be seen on signs and billboards as
the following:

Brochure:
An Accoridian Z-Fold (8 side)
After much reading and gathering of information, the DPSC brochure will have the following inside:

    * A brief History and what they are all about.
    * Some tips on Paddle Skiing and where to buy one.
    * Vetch’s Beach information along with the development plans.
    * Contact information

Website:
The DPSC website I kept fairly simple, but much more striking and modern.

Vehicle & Clothing:

Journey of the Traveling Hoodie

We received quite an exciting project from Hang Ten that required us to work in a team of two and design a Hoodie. This was me & Andrew Fouché. The concept for this project was; ‘the journey of the traveling hoodie.’ Design wise we were free to do as we pleased, but the hoodie had to resemble our experience of a night out.
Our experiences of our night out opened a interesting concept. Based on the Wizard of Oz's Yellow Brick road.


Waking up with a fuzzy head trying to piece together the series of events that led up to this blurred, vague, somewhat out of body recollection of the previous night, the best description i could try and give would be the feeling of looking out the window of Dorothy's house as it gets carried off to the land of Oz in the whirl wind. Each character along the yellow brick road represents a peak in the night, landmarked by a memory of a friend and a specific influence they had on our night. During the initial concept brainstorming session the pigeons from DUT helped themselves to our lunch while we were deep in conversation, represented as the "flying monkeys" from Oz.At the start of the night (after assaulting the ATM) the first character is Mitch, my roommate who failed to pay the rent, glooming over the whole night, sending me on a night out with the intention of forgetting most things (including my name and address). The second is the wicked witch, representing Belinda, the owner of the Winston pub, who i hadn't seen in ages (as i used to live with her), who utterly insisted that the two of us come to the Winston for its 16th birthday bash and refused to accept no as an answer. The 3rd character is Flap, a mate of ours who without fail, gets drunk and thinks he's the MC for the night and climbs on stage to announce each band and tell everyone they should party harder. This time he got on stage 8 times, for four bands, meaning he got on stage during the bands sets, and in one case, actually stopped the band mid song, needless to say, he needs a brain from the wizard before he gets something worse from everyone else... The 4th character, the tin man, is our mate Vaughan, who was looking for his heart outside the Winston pub (who had gotten upset at him for checking out someone else's hearts (ass)... and ran off down the road in a huff...)
At the end along comes a very happy team of enthusiasts skipping home to Dorothy and Toto. - Andrew Fouché

We started drawing our characters up in two different styles, neatly shaded tablet drawings and pen like rough drawings. After all of them were completed, we started laying them out in Photoshop on both the front and the back of the Hoodie.

Once we were finished, we had to crop our layout into A3 sections as we used Heat transfer to apply our imagery onto the Hoodie.

We got this done at the T-shirt printing stall in the Pavilion Shopping Center. The results were definitely pleasing and our Hoodie came out as Planned.

Finally, we used permanent marker to add some write ups for every main character and added the Hang Ten logo and tag

Typografika

Mr. Garth Walker himself gave us this next project. It is for his iJusi magazine.

We are required to create a typeface that is unique to Africa. If our typeface is worthy, it will be used for the iJusi magazine issue #26 typografika. After brainstorming a few ideas, I settled for Wine bottles. Cape Town is very famous for this, thus it's quite unique. I acquired some wine bottles from the back of The Pavilion Shopping Center's recycling dump. I only had 10 bottles and I had to do 26 letters, so re-using is a must.

* First I painted each letter big onto the bottle until I ran out of clean bottles.
* Next I photographed each bottle separately with added props of grapes and glasses.
* After all the bottles are photographed, it was time to rinse each bottle and restart this process with the next batch of bottles.

Letter 'A'

Letter 'H'

DPS 1

DPS final

Once I completed this stage, I edited each photo in Photoshop, making sure each one's lighting is similar. These images were then dropped onto a layout I made based on this concept. The story behind the setting of my DPS is quite a sad story.

My concept for this typeface comes from the
common Cape Town Vineyard work environment.
The white paint on my bottles are inspired by the
white paint markings on the actual grapevines.
This combined with the bottles on the ground is
portraying the ‘Cape Coloured’ workers’ lifestyle.
It is illegal now, but it is still used by some of Cape
Town’s vineyard, is the ‘dop system’, where these
workers receieve wine in lieu of pay.
This is actually very sad, as the workers are
alchoholics and their children pay the consequences.
They are born with foetal alcohol syndrome, meening
they are born with facial deformities, an IQ of 75,
stunted growth and are prone to hyperactivity.
Six litres of ‘papsak’ a day and ‘mos’, which is a
home-made wine derived from her employer's grapes
is responsible for these workers’ addiction.

One Minute Movie

Poster 1

Poster 2

Poster 3

DPS base

As soon as our 3rd year of Graphic Design started at DUT, we immediately got working.

We were given a brief to create a one minute movie on 'anti-design.' After brain storming quite a few ideas, we stuck to the concept of 'slip ups can be step ups.' Basically our campaign evolves around good things can come from the unexpected and unwanted. After some planning and story boarding, we shot our movie with a everyday working young woman, waking up and getting ready for work as usual, but then nothing seems to go as planned for her. Little things go wrong like, her makeup smudges, her stockings get torn and before you know it, her whole look changes into a much more attractive punk rock chick. We had a lot of fun with this project and our one minute movie can be found here: http://www.youtube.com/watch?v=moA_Yu9qABc

My personal advertising campaign for this movie revolved around taking a happy pill and to chill when life gets you down.