We were given a brief to create a one minute movie on 'anti-design.' After brain storming quite a few ideas, we stuck to the concept of 'slip ups can be step ups.' Basically our campaign evolves around good things can come from the unexpected and unwanted. After some planning and story boarding, we shot our movie with a everyday working young woman, waking up and getting ready for work as usual, but then nothing seems to go as planned for her. Little things go wrong like, her makeup smudges, her stockings get torn and before you know it, her whole look changes into a much more attractive punk rock chick. We had a lot of fun with this project and our one minute movie can be found here: http://www.youtube.com/watch?v=moA_Yu9qABc
My personal advertising campaign for this movie revolved around taking a happy pill and to chill when life gets you down.