For this project, I chose to redesign a 5 pack doughnut package for Woolworths.
I Chose this brand, because I enjoy the modern / clean look they strive to achieve and because their current packaging for this product isn’t very appealling.
1. When I think of a doughnut pack, I think of fresh, colorful and visible doughnuts.
So the first thing is to design a package that displays the lovely doughnuts that
are inside. The doughnuts’ must be emphasized by sense.
> Striking contrast between colors, so it stands out from shelf. I used Woolworth’s
current style of bright color on black.
> Clean and legible type on the packaging.
> Cut out window to see and smell the contents inside.
> Embossed type and imagery that enhances touch.
> Shaped package to hold contents snug and more efficiently.
> Possibility for series in this style, eg. Different characters and Colors.
> Very easy and fast to assemble / disassemble.
2. This new doughnut package design will have many advantages to any other predecessors.
> Much more pleasing to look at.
> Appeals to a bigger audience.
> Fully recyclable.
> Temps all human senses.
3. Usage of the packaging is easy and effordless.
> Can be stacked effectively in store for point of sale and promotion.
> Easy to fold for staff and customers.
> Less bulky and flimsy than previous bakery box designs.
> Easier to disassemble and fold smaller for recycling.
First roughs / ideas of package.
Final package design die-cut illustration and further developed.